Lead Marketing Business Analyst

4 weeks ago


Bengaluru, Karnataka, India Epsilon Full time

About the Role

Epsilon is seeking a Lead Marketing Business Analyst to join our team. As a key member of our CRM team, you will play a crucial part in developing and executing multi-channel marketing programs for our global clients.

Responsibilities

  • Lead, contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements.
  • Act as a primary point of contact for global and client teams.
  • Create campaign business requirement documents based on client discovery/intake.
  • Follow SDLC to build multi-channel marketing campaigns.
  • Build waterfall and ad-hoc reports based on business requirements.
  • Proactively work to improve delivery quality, repeatability, and on-time delivery of projects/campaigns.

Qualifications

  • 8+ years of relevant experience.
  • Experience leading/managing a team.
  • Understanding of CRM solutions, marketing concepts, and marketing channels.


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