Senior Marketing Business Analyst
1 month ago
Job Title: Senior Marketing Business Analyst
At Epsilon, we are seeking a Senior Marketing Business Analyst to contribute to the success of our multi-channel marketing engagements. As a liaison between clients and internal technical delivery teams, you will work closely with account team leads to ensure accurate and timely delivery of medium to high complexity account deliverables.
Key Responsibilities:
- Create campaign business requirement documents based on client discovery/intake
- Follow SDLC to build multi-channel marketing campaigns
- Build waterfall and ad-hoc reports based on business requirements
- Proactively work to improve delivery quality, repeatability, and on-time delivery of campaigns
- Ability to have effective client meetings, understand deliverables, and drive successful outcomes
Requirements:
- 5+ years of relevant experience
- Understanding of CRM solutions, marketing concepts, and marketing channels
- Experience in the execution of high-complexity, multi-channel marketing programs
- Hands-on working experience on marketing automation tools
- Good understanding of data warehouse and data mart concepts
- Expert SQL skills and ability to write queries for data manipulation
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