Sports Marketing Director
4 weeks ago
About the Role
PUMA is seeking a seasoned Sports Marketing expert to lead our marketing efforts in the sports industry. As a Senior Manager - Sports Marketing, you will be responsible for promoting sports brands, developing marketing campaigns, and working with various departments to create a marketing plan.
Key Responsibilities
- Promote sports brands and develop marketing campaigns to support revenue goals.
- Plan promotional campaigns, conduct market research, and provide marketing advice to clients.
- Negotiate contracts, evaluate marketing campaigns, and work with various departments to create a marketing plan.
- Estimate demand for services or products and develop print, billboard, and digital marketing campaigns.
- Form relationships between athletes and brands and maintain profitable relationships with brand representatives.
- Use all forms of media and communication to build, maintain, and manage the reputation of sports organizations.
Requirements
- 10+ years of proven experience in sports marketing with a strong background and passion for sports.
- Strong network with potential athletes in various sports, including cricket, hockey, and football.
- Excellent analytical thinking, communication, creativity, decision-making, and negotiation skills.
Key Objectives
- Promote sports brands and develop marketing campaigns to support revenue goals.
- Plan promotional campaigns, conduct market research, and provide marketing advice to clients.
- Negotiate contracts, evaluate marketing campaigns, and work with various departments to create a marketing plan.
- Estimate demand for services or products and develop print, billboard, and digital marketing campaigns.
- Form relationships between athletes and brands and maintain profitable relationships with brand representatives.
- Use all forms of media and communication to build, maintain, and manage the reputation of sports organizations.
Eligibility Criteria and Functional Competencies Required
- 10+ years of proven experience in sports marketing with a strong background and passion for sports.
- Strong network with potential athletes in various sports, including cricket, hockey, and football.
- Excellent analytical thinking, communication, creativity, decision-making, and negotiation skills.
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