Market Mix Modelling Specialist

5 days ago

Vijayawada, Andhra Pradesh, India beBeeAnalyst Full time ₹ 12,00,000 - ₹ 25,15,000
Market Mix Modelling Specialist

We are seeking a highly analytical and experienced professional to lead our Marketing Mix Modeling (MMM) team. In this role, you will oversee projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.

The successful candidate will have a strong understanding of econometric modelling and statistical analysis, with experience in programming languages such as R, Python, or SAS. They will also be proficient in Excel (macros, pivot tables, complex formulas) and PowerPoint.

Key Responsibilities:
  • Lead and manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modelling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Perform research and development as needed to improve modelling accuracy or explore new techniques.
  • Automate repetitive tasks and data workflows using tools like VBA, R, or Python.
  • Support the development and implementation of advanced analytical frameworks and custom models.
  • Ensure quality and consistency in deliverables across projects and industries.
Requirements:
  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modelling.
  • Strong understanding of econometric modelling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive attitude.
  • Ability to work independently as well as in a team-oriented environment.
What We Offer:
  • A dynamic and supportive work environment.
  • Ongoing training and professional development opportunities.
  • A competitive salary and benefits package.

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