Data Driven Marketing Specialist

1 day ago

Vijayawada, Andhra Pradesh, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 21,00,000
Market Mix Modelling Job Description

We are seeking a skilled Market Mix Modeller to drive data-driven marketing decisions.

About the Role:

This is an opportunity to leverage your analytical expertise and develop market mix models that help clients achieve their business objectives.

Key Responsibilities:

  • Act as the primary point of contact for client engagements involving market mix modelling.
  • Develop customized modelling approaches based on client business challenges, marketing strategy, and objectives.
  • Present analytical results in strategic recommendations for media planning and budget allocation.
  • Design, develop, and validate market mix models using econometric/statistical tools.
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to inform marketing decisions.
  • Integrate market mix model results with other measurement approaches such as MTA, digital attribution, or brand health tracking.

Required Skills and Qualifications:

  • 8-10 years of experience in market mix modelling and marketing analytics.
  • Strong understanding of econometric and statistical tools.
  • Ability to communicate complex analytical results to non-technical stakeholders.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.

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