Paid Advertising Manager

5 days ago


Pune, Maharashtra, India Futurism Technologies, INC. Full time

About the Team

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Futurism Technologies, INC. is a dynamic technology company that values innovation and teamwork.

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Job Description

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We are seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of PPC campaign management principles, including keyword research, targeting strategies, bidding strategies, and ad copywriting.

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The successful candidate will be responsible for developing and executing comprehensive digital marketing campaigns across multiple platforms, including Google Ads, Microsoft Ads, LinkedIn, Facebook, Twitter, and ABM platforms. They will also conduct SEO audits, analyze performance data, and implement best practices to enhance visibility.

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We require a highly analytical individual with excellent communication and collaboration skills who can translate web analytics data into actionable marketing strategies.

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Key Responsibilities

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  • Develop and execute SEO, PPC, social media, display, inbound, and outbound campaigns.
  • Plan, launch, and optimize paid ad campaigns across multiple platforms.
  • Define content, link-building, and distribution strategies to enhance visibility.
  • Conduct SEO audits, analyze performance data, and implement best practices.
  • Translate web analytics data into actionable marketing strategies.
  • Create, test, and optimize ad creatives, audience targeting, and bidding strategies for paid campaigns.
  • Manage digital advertising budgets, bid adjustments, and performance tracking.
  • Collaborate with internal teams to align UX, design, and content with marketing goals.
  • Optimize B2B campaigns across Google, Bing, and Yahoo for niche industries.
  • Monitor and adjust paid campaign performance to maximize ROI and conversions.
  • Utilize tools like SEMrush, Search Console, Google Analytics, and Data Studio for insights.
  • Stay updated on SEO and paid media trends, conduct competitor research, and optimize campaigns.
  • A/B test landing pages, ad copies, and audience segments for continuous improvement.
  • Support paid media campaigns across Meta, TikTok, LinkedIn, and Google Ads to drive growth.
  • Prepare and present performance reports with strategic recommendations.


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