
Marketing Strategist for Social Influencers
1 day ago
This is a dynamic role that requires shaping the brand's influencer marketing strategy.
Key Responsibilities:
- Manage relationships with key influencers across social media platforms.
- Develop and execute influencer campaigns that align with brand goals and KPIs.
Content Strategy & Execution:
- Collaborate with influencers to create engaging content.
- Ensure content adherence to brand guidelines and optimize for performance.
Data Analysis & Reporting:
- Track and analyze campaign performance, including reach, engagement, and ROI metrics.
- Provide detailed reports and insights to inform future campaign optimizations.
Cross-Functional Collaboration:
- Work closely with teams to ensure influencer activities align with marketing objectives.
- Coordinate with agencies to execute campaigns effectively.
Market Research & Trend Analysis:
- Stay updated on the latest trends in influencer marketing and the industry.
- Identify emerging influencers and innovative campaign ideas.
To succeed in this role, you should possess:
- A degree in Marketing or a related field.
- 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong understanding of social media platforms and the influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficiency in using influencer marketing tools.
- An analytical mindset with the ability to derive actionable insights from data.
- A passion for beauty, skincare, and wellness products.
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