Go-To-Market Expert

4 days ago

Noida Delhi NCR, India beBeeStrategist Full time ₹ 2,50,00,000 - ₹ 3,50,00,000
Marketing Strategist Opportunity

We are seeking a Marketing Strategist to join our Product Marketing team.

  • Create compelling messaging and positioning for products, translating complex technical features into clear value propositions for the healthcare industry.
  • Lead product launches, including creating messaging, communications, sales enablement decks, and customer-facing assets for all solutions in the Value-Based Care Pillar.
  • Develop excellent customer-facing collaterals such as first-call decks, whitepapers, blogs, and more.
  • Create content for events, industry events, webinars, and more.
  • Collaborate with demand generation and content marketing teams to create impactful marketing campaigns.
  • Develop and deliver sales trainings, including Sales Plays, product demos, sales resources, and more.
  • Conduct market research to understand customer needs, competitive landscape, and industry trends.
  • Partner with product management to influence the product roadmap based on market insights and customer feedback.
  • Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts.

If you are passionate about developing successful go-to-market strategies and product launches, we encourage you to apply for this exciting opportunity

Requirements:
  • 6-8 years of product marketing experience in B2B SaaS or Enterprise Software, preferably in Healthcare Technology.
  • Healthcare industry knowledge and experience is highly preferred.
  • Proven track record of developing successful go-to-market strategies and product launches.
  • Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling stories.
  • Proficiency in creating highly visually appealing marketing assets such as pitch decks, brochures, and sales collateral.
  • Data-driven mindset with experience using analytics to inform decision-making and measure marketing impact.
  • Strong collaboration skills and ability to work effectively with cross-functional teams.
  • Experience with Physician Engagement, Healthcare AI, Data Management, Data Warehousing solutions is a plus.

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