Email Marketing Manager

7 days ago

Alleppey, Kerala, India beBeeCampaign Full time ₹ 8,00,000 - ₹ 10,00,000
Email Campaign Specialist

The primary objective of this role is to execute and manage end-to-end email campaigns across multiple platforms. The ideal candidate will possess a strong passion for email marketing, excellent analytical skills, and the ability to effectively communicate insights to both internal teams and clients.

This position involves supporting the Martech team by executing campaign execution which includes managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included) and results tabulation (Reports)

  • Execute end-to-end campaign execution which includes managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included) and results tabulation (Reports)
  • Manage the existing & new campaigns and customer targeting and workflow set up on platforms such as Oracle Responsys, Oracle Unity, Oracle Infinity IQ
  • Develop actionable insights from complex and diverse data sets and coherently communicate those insights internally and to clients
  • Use SQL queries to define and create the target audiences for the different campaigns
  • Optimize email campaigns across platforms and collaborate with the wider team to ensure optimal allocation across channels
  • Compile performance reports, ensure data integrity and accuracy, and provide actionable insights

Key Requirements:

  • Minimum 4 years of hands-on experience in design and development of email campaigns using Oracle Responsys
  • Hands-on experience in Oracle Unity CDP implementation for more than 2 customers
  • Hands-on experience in development of business intelligence reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights
  • Hands-on experience in hyper-personalization and A/B testing campaigns using Oracle Infinity IQ
  • Experience writing complex queries, using advanced PL/SQL concepts and performance tuning
  • High proficiency with Excel, specifically with Pivot Tables and data analysis

Expected Competencies:

  • Motivated and willing to work closely within email team as well as cross-channel, with experts within digital marketing departments with accounts management, planning, creative etc.
  • Able to problem solve, prioritize tasks, multitask, and manage time effectively
  • Detail-oriented with an analytical approach to achieving objectives
  • Exceptional communication skills both written and presentation

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