Entertainment Insights Strategist

5 days ago


Mumbai, Maharashtra, India beBeeContent Full time US$ 8,64,000 - US$ 12,83,840
About the Role

We are seeking a Content Insights Manager to spearhead customer-focused content research efforts in India. This role will be responsible for deeply understanding the marketplace and the customer as it relates to entertainment content preferences, trends, and overall creative optimization.

Key Responsibilities:
  • Connect our creative teams with our customer throughout their viewing journey.
  • Leverage existing content testing best practices established by the WW Consumer Insights team while inventing and simplifying for the future.
  • Work closely with Data Science, Production, Development, Marketing, and Finance teams, always making sure to represent the voice of customers.

You will identify and lead appropriate research methodologies based on business and research objectives, partner with internal Customer Panel Operations teams and/or local third-party vendors as needed.

A Day in the Life

You will learn how to program and deploy surveys using our internal tools and take ownership of research studies end-to-end.



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