Senior Fashion Marketing Strategist
2 days ago
We are seeking a highly skilled Senior Fashion Marketing Strategist to lead our marketing and public relations efforts at Osaa by Adarsh. The ideal candidate will have a deep understanding of fashion trends, excellent communication skills, and the ability to craft compelling marketing strategies.
Key Responsibilities:- Marketing Strategy Development: Develop and execute integrated marketing campaigns to promote collections, launches, and events. Oversee the creation of digital and print marketing materials, including lookbooks, ad campaigns, and social media content.
- Campaign Performance Analysis: Monitor and analyze the performance of marketing campaigns and provide actionable insights for improvement.
- Brand Representation: Maintain a consistent brand voice and aesthetic across all channels. Build and nurture relationships with fashion editors, journalists, influencers, and other media professionals.
- Crisis Management: Manage crisis communication and maintain a positive brand image in the public eye.
- Social Media Management: Develop and manage the brand's social media strategy, ensuring alignment with overall marketing goals.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 2-5 years of experience in fashion marketing, public relations, or a related role.
- Strong portfolio demonstrating successful marketing campaigns and media coverage.
- Excellent written and verbal communication skills.
- Proficiency in social media platforms, content management systems, and analytics tools.
The estimated salary for this position is $85,000 - $110,000 per annum, depending on experience and qualifications. If you are a motivated and creative professional looking to take your career to the next level, please submit your application.
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