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Lead Brand Positioning Specialist

2 weeks ago

Mumbai, Maharashtra, India beBeeStrategic Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title:

Strategic Marketing Director

Job Description:

The position of Strategic Marketing Director involves spearheading the development and implementation of marketing strategies to drive business growth. This role requires a seasoned marketing professional with expertise in product innovation, brand positioning, and campaign management.

Key responsibilities include collaborating with creative agencies to design and execute campaigns that differentiate in a cluttered market, as well as coordinating with sales teams to implement marketing strategies. The incumbent will oversee ATL and BTL campaigns and provide guidance to pre-sales teams on in-house digital capabilities.

In addition, this role entails intensive work in New Product Development for high-value projects.

Key Performance Indicators:
  • Delivering target NPV annually at market level and project-wise
  • Creating an effective product portfolio by understanding present and future business opportunities
  • Developing and managing world-class real estate brands using advertising and other marketing tools
  • Brand: Using various communication channels to create enhanced target audience awareness of target brand attributes in a cost-effective fashion
  • Providing market intelligence inputs for a robust pricing strategy and mechanism