Digital Sustainability Marketing Specialist

2 days ago


Cochin, Kerala, India JIITAK Inc. Full time

About JIITAK Inc.

We are a rising software development studio headquartered in Japan, dedicated to creating sustainable digital solutions. Our talented team specializes in crafting custom software solutions that meet our clients' needs while minimizing our ecological impact.

In our pursuit of sustainability, we integrate eco-friendly principles into every phase of our workflow, including planning, designing, and development processes. We believe that digital solutions should align with and support the long-term health of our planet.

Job Overview

This is an exciting opportunity for a motivated Digital Sustainability Marketing Specialist to join our dynamic marketing team and help us drive sustainable growth. As part of this role, you'll play a key role in enhancing our online visibility through strategic keyword research, content optimization, and user interaction analysis, all while aligning with our commitment to sustainability.

This is a three-month probationary period offering a salary of ₹3,00,000 per annum, with the potential to transition into a permanent position based on performance evaluation.

Key Responsibilities

  • Keyword Research: Conduct thorough keyword research to identify opportunities for organic growth, analyze search trends, competition, and identify target keywords to optimize website content.
  • Content Optimization: Optimize website pages (including title tags, meta descriptions, headers, and content) to improve search engine rankings and user experience.
  • SEO Strategies: Collaborate with the content team to develop SEO-friendly content strategies that align with target keywords and audience interests.
  • Link Building: Develop and implement strategies for acquiring high-quality backlinks to improve domain authority and search rankings.
  • Technical Optimization: Analyze and optimize website technical aspects, such as site speed, mobile optimization, structured data, and crawlability to ensure search engines can easily index the website.
  • Analytics: Use tools like Google Analytics, SEMrush, or Ahrefs to track website performance, analyze traffic patterns, and create regular reports with actionable insights to improve SEO efforts.
  • Competitor Analysis: Monitor and analyze competitors' SEO strategies to identify strengths, weaknesses, and opportunities for improvement.
  • SEO Audits: Regularly conduct SEO audits to assess and resolve on-page and off-page issues, ensuring the website remains optimized for search engines.
  • Collaboration: Work with the design and development teams to ensure that the website's structure, layout, and content are user-friendly and align with SEO best practices.
  • Staying Up-to-Date: Keep up with the latest SEO trends, algorithm updates, and industry best practices to ensure strategies are current and effective.
  • Team Collaboration: Work with marketing, content, and development teams to align SEO efforts with broader marketing goals.

Requirements

  • A minimum of 1 year of work experience in a similar digital marketing role.
  • Expertise in Google Analytics.
  • Familiarity with keyword research and management tools.
  • Experience with email campaigns and paid advertising.
  • Understanding of ranking factors and search engine optimization practices.
  • Strong analytical skills.
  • Bachelor's degree in Marketing or a relevant field.

Perks

  • Salary: Successful candidates can expect a salary of ₹3,00,000 per annum upon conversion to a permanent employee.
  • Tools: A dedicated Apple MacBook (Apple silicon-based) will be provided during your employment.
  • Exposure: Get an opportunity to work with Japanese teammates.
  • Amenities: Enjoy free snacks & beverages at the office.
  • Flexibility: Benefit from flexible work hours and an informal dress code.
  • Work Week: A 5-day workweek schedule.


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