Digital Marketing Strategist for Sustainable Growth

4 days ago


Cochin, Kerala, India JIITAK Inc. Full time
About JIITAK Inc.

JIITAK Inc. is a Japanese software development studio dedicated to sustainable system development. Our team specializes in crafting custom, eco-conscious software solutions to meet our clients' needs.

About the Role

We're looking for a talented and motivated SEO Analyst to join our dynamic marketing team and help us drive sustainable growth. As an SEO Analyst, you'll play a key role in enhancing our online visibility through strategic keyword research, content optimization, and user interaction analysis, all while aligning with our commitment to sustainability.

Responsibilities
  • Conduct thorough keyword research to identify opportunities for organic growth and analyze search trends, competition, and target keywords to optimize website content.
  • Optimize website pages (including title tags, meta descriptions, headers, and content) to improve search engine rankings and user experience.
  • Collaborate with the content team to develop SEO-friendly content strategies that align with target keywords and audience interests.
  • Develop and implement strategies for acquiring high-quality backlinks to improve domain authority and search rankings.
  • Analyze and optimize website technical aspects, such as site speed, mobile optimization, structured data, and crawlability to ensure search engines can easily index the website.
  • Use tools like Google Analytics, SEMrush, or Ahrefs to track website performance, analyze traffic patterns, and create regular reports with actionable insights to improve SEO efforts.
  • Monitor and analyze competitors' SEO strategies to identify strengths, weaknesses, and opportunities for improvement.
  • Regularly conduct SEO audits to assess and resolve on-page and off-page issues, ensuring the website remains optimized for search engines.
  • Work with the design and development teams to ensure that the website's structure, layout, and content are user-friendly and align with SEO best practices.
  • Keep up with the latest SEO trends, algorithm updates, and industry best practices to ensure strategies are current and effective.
  • Work with marketing, content, and development teams to align SEO efforts with broader marketing goals.
Qualifications
  • Work experience as an SEO Analyst or similar digital marketing role.
  • Expertise in Google Analytics.
  • Familiarity with keyword research and management tools.
  • Experience with email campaigns and paid advertising.
  • Understanding of ranking factors and search engine optimization practices.
  • Strong analytical skills.
  • BSc in Marketing or relevant diploma.
Salary and Benefits

The salary for this position is approximately 20,000 INR per month. This role is initially on a probationary basis for three months, with a monthly stipend of 20,000 INR. Following a successful evaluation period, a permanent position will be offered.



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