Senior Brand Strategist for Indian Market
2 weeks ago
GoodWe is a globally leading inverter manufacturer, ranked top 7 by Bloomberg, IHS, and Wood Mackenzie. Our headquarters is based in Suzhou, China, with two manufacturing factories and four R&D centers. With over 5,000 employees worldwide, we have nine international subsidiaries covering six continents.
Job DescriptionWe are seeking an experienced Senior Brand Strategist to lead our brand development efforts in the Indian market. As a key member of our marketing team, you will be responsible for creating and executing a unique high-end brand strategy that showcases our products and services to local customers.
The ideal candidate will have substantial experience in marketing management, preferably in the B2C segment, with a proven track record of developing and implementing successful marketing strategies. They will also possess excellent communication and interpersonal skills, as well as the ability to work effectively in a fast-paced team environment.
Key Responsibilities- Create a compelling brand identity for the Indian market, including detailed B2C marketing strategies tailored to local needs and preferences.
- Liaise with our HQ strategic marketing team to localize and execute marketing strategies.
- Collaborate with sales and product teams to define the right products for the market and develop targeted sales campaigns.
- Analyze customer journeys for digital and traditional interactions and work with the HQ and local team to optimize these interactions.
- Develop an overall communication and marketing strategy based on the local market situation.
- Bachelor's degree or above.
- Minimum 6 years of marketing experience, with at least 3 years in B2C segment (preferably).
- More than 3 years of team management experience.
- Fluent in English, proficiency in other languages a plus.
- Ability to travel for customer meetings, exhibitions, and company events.
- Strong marketing strategy thinking and generation.
- Excellent communication and interpersonal skills.
- Teamwork spirit, proactive, dynamic, and customer-oriented.
The estimated salary for this position is ₹20 lakhs per annum, depending on qualifications and experience. In addition to a competitive salary, we offer a range of benefits, including health insurance, retirement plans, and opportunities for professional growth and development.
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