Digital Video Strategist

3 days ago


Delhi, Delhi, India Times Internet Full time
About Times Internet
As India's largest digital products company, Times Internet has a presence in various categories across news, entertainment, marketplaces, and transactions.

'Languages' is the Indic languages vertical within Times Internet, reaching 200 million users. We integrate the next billion users across 304 towns in eight languages. Our content spans news, entertainment, lifestyle, business, tech, and more, available in multiple formats like text and videos across desktop web, mobile web, and apps.

About the Role
We seek a dynamic YouTube Manager with a unique blend of creativity, analytics, strong SEO understanding, and content operations expertise. Responsibilities include managing the video roadmap, strategy, short format, long format, and branded content.

Job Responsibilities
The successful candidate will collaborate with editorial, operations, and product teams to devise strategies for video views growth and revenue upliftment across Youtube Channels of Times Languages. This includes optimizing channels for brand recognition and search visibility, liaising with SEO teams to improve discovery and audience reach, developing strategies to grow subscriber bases and increase viewer retention, staying up-to-date with industry trends, algorithm updates, and platform changes, tracking key performance metrics, and providing visibility via dashboards and reports.

Key Skills and Qualifications
This role requires seven to ten years of experience in YouTube Channel Management. The ideal candidate should have an in-depth understanding of editorial processes for video production, editing, and distribution. Strong knowledge of business KPIs, SEO, and content planning is essential. A Bachelor's or Master's degree in Marketing or Communication is preferred but not mandatory. Analytical skills, ability to balance execution with innovation, and excellent communication and interpersonal skills are crucial.

Salary: ₹30 Lakh per annum. Location: Noida.

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