Director of Brand Development

4 days ago

Mount Abu, Rajasthan, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
About the Role

We are looking for a seasoned Marketing Leader to spearhead our brand development and growth strategy.

This is an opportunity to join a rocket ship that's creating a massive impact in the world of education. We're bridging the gap between employability and talent through our personalized learning platform.

As a key member of our team, you will be responsible for defining and strengthening our brand identity across all channels.

You will drive organic growth through content, community, and storytelling while leading go-to-market and lifecycle strategies to acquire and retain customers.

Your expertise in scaling engagement through organic strategies, coupled with your ability to inspire and lead teams, will be invaluable in shaping our marketing efforts.

This role offers a unique blend of creativity, data-driven decision-making, and high autonomy. You will have the freedom to take risks, experiment, and learn from your experiences.

We seek a structured professional with a strong track record in marketing leadership, who can navigate multiple stakeholders and optimize brand campaigns using consumer insights.

About Us

We're a fast-paced organization dedicated to making a significant impact in education. Our culture values transparency, autonomy, and collaboration.

We're backed by respected investors and feature a diverse team comprising alumni from top institutions and industry veterans.

This is a chance to contribute to something meaningful, work with talented individuals, and grow professionally in a dynamic environment.

Key Responsibilities
  • Define and Strengthen Brand Identity: Develop a powerful brand image across all channels, aligning with our organizational goals.
  • Drive Organic Growth: Leverage content, community, and storytelling to increase engagement and attract new customers.
  • Lead Go-to-Market Strategies: Plan and execute lifecycle strategies to acquire and retain customers, ensuring optimal ROI.
  • Mentor and Manage Teams: Foster a high-performing team through guidance, inspiration, and empowerment.
Requirements

We're seeking a skilled professional with:

  • A minimum of 8 years of experience in marketing leadership, with a strong background in brand development and organic growth.
  • Proven track record in scaling engagement through content-led strategies.
  • Strong people management skills, with the ability to inspire and lead high-energy teams.
  • A data-driven approach to decision-making, with a keen understanding of consumer insights.
What We Offer

We provide a competitive compensation package, including a market salary and opportunities for growth and development.

Our organization prides itself on its collaborative culture, emphasis on transparency, and commitment to innovation. Join us in shaping the future of education and making a lasting impact.

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