Digital Engagement Strategist

1 day ago

Noida, Uttar Pradesh, India beBeeGrowth Full time ₹ 12,00,000 - ₹ 15,00,000

About Us:

We're looking for a growth-focused marketer to join our team. As a Digital Engagement Strategist, you'll be responsible for driving key KPIs such as renewals, offer redemptions, and CTR across owned communication channels including SMS, push notifications, email, and WhatsApp.

Key Responsibilities:

  • Plan, execute, and optimize user engagement journeys for app and web via CRM channels.
  • Buid lifecycle marketing campaigns to drive renewals and maximize member value.
  • Run targeted experiments across channels (push, SMS, WhatsApp, email) to improve CTR and conversions.
  • Own campaign performance metrics – track and analyze KPIs (open rate, CTR, conversion, churn rate).
  • Collaborate with product, data, design, and business teams to build scalable retention strategies.
  • Use analytics tools to segment users and identify engagement drop-offs or winback opportunities.
  • Earn timely and accurate communication deployments across platforms.

Requirements:

  • 1–4 years of experience in performance or retention marketing.
  • Strong understanding of engagement and bottom-funnel conversion tactics.
  • Hands-on experience with tools like CleverTap, MoEngage, WebEngage, or similar.
  • Solid knowledge of CRM channels: SMS, push notifications, email, WhatsApp.
  • Data-first mindset with comfort in reading dashboards and deriving insights.
  • Creative problem-solver with a passion for driving measurable growth.

Benefits:

This role offers a wide range of premium content, exclusive member benefits, and superior user experiences.

Join Our Team:

As a member of our team, you'll have the opportunity to work with a dynamic group of professionals who are passionate about driving measurable growth.

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