Campus Marketing Strategist

15 hours ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000

Role Overview:

We are seeking a results-driven Campus Marketing Strategist to lead and scale our College Ambassador Program.

The ideal candidate will have hands-on experience in running youth marketing campaigns, building ambassador communities, and driving on-ground student engagement to support direct user acquisition goals.

  • College Outreach & User Acquisition
  • Build and execute a scalable outreach plan to acquire users directly from top colleges across the country
  • Identify and engage college societies, fest organisers, and student communities to promote the brand

Ambassador Program Management

Recruit, onboard, and manage a network of student ambassadors across campuses.

Design and implement weekly/monthly tasks to drive app downloads, usage, and campaign participation.

Track performance, engagement levels, and optimize for active ambassadors and repeat activities.

Campaign Execution & On-Ground Activities

Plan and execute on-ground and digital activities inside colleges (contests, workshops, booths, and referral campaigns.)

Coordinate with internal teams (design, content, product) to create toolkits, creatives, and reward frameworks.

Ensure smooth logistics and reporting for all field activities and ambassador incentives.

Required Skills & Experience

Essential Qualifications:

  1. 3-6 years of experience in campus marketing, on-ground activations, community management, or college ambassador programs
  2. Proven experience working with colleges and student influencers to drive engagement and acquisition
  3. Strong project management, communication, and coordination skills
  4. Comfortable working with performance metrics, dashboards, and campaign reporting
  5. Prior experience with a fintech, edtech, or consumer app will be an advantage

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