
Marketing Campaign Lead
1 day ago
We are seeking a seasoned Marketing Campaign Lead to spearhead the planning, execution, and optimization of our marketing initiatives across various channels.
As a key member of our team, you will be responsible for developing and executing integrated marketing campaigns that drive business growth, enhance brand awareness, and foster customer engagement.
The ideal candidate will possess a strong understanding of digital marketing platforms, excellent project management skills, and the ability to analyze campaign performance metrics to inform data-driven decisions.
Key Responsibilities- Plan, develop, and execute comprehensive marketing campaigns aligned with business objectives
- Manage campaign budgets, timelines, and resources effectively
- Collaborate with cross-functional teams to ensure cohesive campaign execution
- Monitor and analyze campaign performance metrics to optimize results
- Oversee digital marketing activities, including social media, email, paid ads, SEO, and influencer outreach
- Ensure brand consistency and messaging across all campaigns
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)
- Proven experience (3–5 years) in marketing campaign management, preferably in EdTech/FMCG/IT
- Strong understanding of digital marketing platforms (Google Ads, Facebook Ads, Instagram, etc.)
- Excellent project management, organizational, and multitasking skills
- Data-driven mindset with ability to interpret campaign analytics and ROI
- Strong creative thinking and problem-solving skills
- Excellent communication and interpersonal skills for cross-functional collaboration
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