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Senior Marketing Mix Modelling Specialist

3 weeks ago

Nagpur, Maharashtra, India beBeeMarketer Full time ₹ 12,00,000 - ₹ 15,00,000
Marketing Mix Modelling Lead

Job Description:

  • Act as the primary point of contact for client engagements involving marketing mix modelling.

Key Responsibilities:

  1. Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
  2. Translate analytical results into strategic recommendations for media planning and budget allocation.
  3. Lead the design, development, and validation of marketing mix models using econometric/statistical tools (e.g., regression models, time-series analysis).
  4. Analyse historical media and sales data to identify key drivers of performance.
  5. Provide scenario analysis and media optimization insights to guide marketing decisions.
  6. Integrate marketing mix modelling results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
  7. Develop and implement marketing analytics projects.

Requirements:

  • 8-10 years of experience in a related field.
  • Strong understanding of marketing principles and analytics techniques.
  • Excellent communication and project management skills.