Executive Strategist

About Dentsu International India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) comprises six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle. Each brand is supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, international companies operate in over 145 markets worldwide with more than 66,000 talented employees working together to reach the never before.

The part helps some of the biggest & most interesting clients every day to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, is the 2nd biggest Advertising agency network in India while the international is the 5th largest in the world.

In good times and bad, partners with clients to achieve meaningful progress as a force for good & for meaningful growth. Teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Job Summary:

Job Title: Branded Content Executive

Location: Bangalore

Experience: 5 to 6 years

Job Overview:

We are looking for an innovative and strategic leader to execute branded content campaigns. This role involves collaborating closely with clients to create compelling content strategies and bringing them to life through meticulous execution.

Key Responsibilities:

Branded Content Strategy & Execution

• Lead the end-to-end execution of branded content campaigns, ensuring seamless delivery from ideation to production and post-campaign analysis.
• Create detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications.
• Oversee the creative development process, ensuring content reflects the messaging, tone, and marketing goals while engaging the target audience.
• Ensure that all branded content campaigns are executed within budget, on time, and to the highest quality standards.
• Work closely with cross-functional teams (creative, media, strategy, and production) to ensure the smooth execution of campaigns across multiple platforms (social media, digital, TV, etc.).

Clients and Stakeholders Management

• Act as the main point of contact for clients, managing relationships, and ensuring their vision and objectives are accurately reflected in content briefs and executions.
• Lead strategy discussions, using insights to guide campaign direction and ensure alignment with business goals.
• Work collaboratively with clients to gather requirements and translate them into clear, concise briefs for the creative and production teams.

Campaign Monitoring & Reporting

• Track and monitor campaign performance across key metrics such as engagement, reach.
• Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations.
• Post-campaign, analyse results and share insights with clients to help shape future content strategies.

To apply, send us your updated CV and Folio mentioning the below details: Name, Mobile, Email, Profile link, Current company, Designation, Total years of work experience, Are you comfortable working from Bangalore, Annual CTC (in fixed+variable split if so structured), Salary expectations, Notice period.

We thank you for sending us your profile & details for this role.

If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome.

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