Executive Director

1 day ago

Salem, Tamil Nadu, India beBeeCommunication Full time ₹ 15,00,000 - ₹ 22,00,000
Senior Political Communications Specialist

About Us:

We are a leading political consulting organization that leverages innovative strategies to drive election campaigns and shape governance.

Our work involves envisioning cutting-edge electioneering campaigns, building capacity of grassroots cadre, and shaping governance through data analytics, research, and new-age media.

We comprise a diverse group of dedicated individuals from various sectors, including former management consultants, lawyers, engineers, and experts.

Responsibilities:

  • Strategic Communications & Narrative Development: Develop compelling communication strategies and narratives for political, policy, and election campaigns.
  • Digital Strategy & Advertising: Oversee digital advertising strategy and execution with relevant teams, using analytics to optimize performance.
  • Content Ideation & Oversight: Build and lead a team of creators to produce engaging content, including Shorts and long-form videos.
  • Channel Growth & SEO: Drive subscriber growth and viewership by optimizing videos for the YouTube algorithm and analyzing performance metrics.
  • Audience Analytics: Analyze audience retention, traffic sources, and demographics using YouTube Studio analytics.
  • Content Innovation: Stay ahead of YouTube trends, experiment with new formats, and analyze competitor channels.
  • Creator Collaborations: Identify and build relationships with relevant YouTube creators to collaborate on projects.
  • Crisis Communication Preparedness: Develop crisis communication plans as needed, ensuring timely response management.
  • Stakeholder Engagement: Collaborate effectively with internal teams, external agencies, and stakeholders.

Required skills and qualifications:

  • Political Acumen: Deep understanding of Indian politics, history, socio-economic issues, and current affairs.
  • Professional Experience: 8-10 years in communications, video production, or channel management, ideally in media or a PR/communications agency.
  • YouTube Expertise: Expertise in YouTube algorithm, content strategy, and SEO.
  • Video Storytelling: Ability to craft compelling political narratives for video.
  • Project Management: Skilled in managing video production workflows and creative teams.
  • Adaptability & Resilience: Thrives in fast-paced environments with a proactive approach.
  • Proactive Approach: Willingness to roll up one's sleeves and get work done.
  • Exceptional Communication Skills: Strong ability to craft clear, concise, and persuasive narratives.
  • Familiarity with Analytics Tools: Understanding of YouTube Studio is essential.

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