Digital Marketing Strategist

1 month ago


Kannur, Kerala, India Media Full time

Campaign Manager Role at Media

At Media, we are seeking a skilled Campaign Manager to lead our Google Ads campaigns. If you have a knack for technical implementation and a passion for optimizing campaign performance, this is the role for you.

Key Responsibilities:

  • Create and manage Google Ads campaigns across Search, Display, and UAC
  • Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI
  • Generate insightful reports to communicate actionable insights, campaign performance, and ROI to stakeholders
  • Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance
  • Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals
  • Work closely with product and design teams to ensure campaign success

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field
  • 3-6 years of experience in digital ad operations with a focus on Google Ads
  • Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics, Excel, and PPT
  • Strong technical skills, including experience with HTML, JavaScript, and SQL


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