Digital Marketing Strategist
4 days ago
Campaign Manager Role at Media
At Media, we are seeking a skilled Campaign Manager to lead our Google Ads campaigns. If you have a knack for technical implementation and a passion for optimizing campaign performance, this is the role for you.
Key Responsibilities:
- Create and manage Google Ads campaigns across Search, Display, and UAC
- Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI
- Generate insightful reports to communicate actionable insights, campaign performance, and ROI to stakeholders
- Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance
- Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals
- Work closely with product and design teams to ensure campaign success
Qualifications:
- Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field
- 3-6 years of experience in digital ad operations with a focus on Google Ads
- Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics, Excel, and PPT
- Strong technical skills, including experience with HTML, JavaScript, and SQL
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