Deputy Manager – Offline Marketing

2 weeks ago

Mumbai, India Narang Realty Full time

Job Summary:

We are seeking a dynamic and motivated Marketing Manager to join our team for our offline marketing efforts. This role requires hands-on expertise in planning and executing impactful marketing campaigns, events, and collaterals. The ideal candidate will have a strong background in offline marketing channels, with experience in the real estate industry being a significant advantage. While the focus is on offline marketing, some exposure to digital activities will be required.


Key Responsibilities:

1. Media Planning & Execution:

  • Strategize, plan, and implement media campaigns across outdoor hoardings, print advertising, ambient and innovative advertising mediums, and mall advertising.
  • Monitor the performance and impact of media campaigns, ensuring timely execution and quality.

2. Event Planning & Management:

  • Identify, evaluate, and manage society events, corporate engagements, sponsorships, and exhibitions.
  • Plan and execute brand presence at key events to enhance visibility and customer engagement.

3. Marketing Collaterals:

  • Coordinate with creative agencies and vendors to conceptualize, design, and deliver high-quality marketing materials such as brochures, opportunity documents, and floor plans.
  • Ensure that all collaterals align with brand guidelines and effectively communicate value propositions.

4. Support Sales Teams & Channel Partners:

  • Collaborate with sales teams and channel partners to fulfil their physical and digital requirements, such as creatives, standees, inserts, and other marketing materials.
  • Ensure timely delivery and alignment of these materials with broader marketing campaigns.

5. Agency & Vendor Coordination:

  • Act as the primary liaison for multiple external partners, ensuring timely and efficient execution of marketing initiatives.

6. Collaboration & Innovation:

  • Work closely with internal stakeholders to align marketing efforts with overall business objectives.
  • Stay updated on emerging offline marketing trends and adopt innovative strategies to enhance campaign effectiveness.


Key Requirements:

  • Experience: 8 to 9 years in a marketing role, preferably with a reputed real estate firm.

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