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Digital Marketing Specialist

2 months ago

Kannur, Kerala, India Media Full time

Campaign Manager Role at Media

The Campaign Manager plays a crucial role in the success of our digital marketing campaigns. This position involves the technical implementation, management, and optimization of Google Ads campaigns. The ideal candidate will have a strong understanding of Google Ads, technical skills, and a meticulous approach to campaign management.

Key Responsibilities:

• Ad trafficking, ad copy creation, and campaign setup across Search, Display, and UAC.

• Performance optimization, monitoring, and reporting to improve key metrics such as CTR, CPC, CPA, and ROI.

• Collaboration with product and design teams to ensure campaign success.

• Competitor research and staying ahead in the constantly evolving digital marketing landscape.

• Automation of repetitive tasks using Google Scripts/rules to optimize campaign management.