Lead Brand Strategist

2 weeks ago

Cochin, Kerala, India beBeeStrategist Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Brand Planning & Strategy Director

To meet the creative needs of clients, this role requires an expert understanding to leverage social platforms as a broadcast medium or narrowcast in designing engaging experiences through insights, technologies, and expertise, with a constant test and learn approach.

The candidate will work closely with the client servicing team to continuously improve the strategy, thinking, direction, and recommended programs and tactics.

  • Deep dive into analysis of category, competition, consumer, culture & brand to come up with unique, differentiated insights.
  • Create an integrated strategy platform for campaigns/pitches that serves as an ideal springboard for the creative team.
  • Prepare and present visual presentations with sharp POV and riveting narrative.
  • Translate business objectives into social/digital media objectives enriched by proprietary benchmarks.
  • Analyze available insights and define overall strategy in terms of distribution and amplification. This could extend to competitive analysis.
  • Define the right advertising pressure to achieve goals considering objectives, challenges, and budget limitations.
  • Participate actively in new business pitches as required.
Required Skills and Qualifications

We are seeking a highly qualified professional with a postgraduate degree and around 7 years of experience in brand planning, social, and/or digital campaign management, and digital creative strategy.

  • Strong business acumen and ability to connect business requirements to strategy solutions.
  • Research and data analytical skills with the ability to generate data-based insights to weave into the strategy process. Preferably someone who can build detailed strategy case studies.
  • Passionate about the fast-evolving social/digital media environment with a strong POV to share with clients and colleagues.
  • Eye for innovation and the next emerging platform or partner to consider as part of a brand, social/digital strategy results.
  • Ability to work effectively, proactively, and seamlessly while collaborating with an integrated team.
  • Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment.
  • Strong leadership, interpersonal, and people management skills.

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