Senior Influencer Marketing Manager

3 days ago


Varanasi, Uttar Pradesh, India beBeeInfluencer Full time ₹ 12,00,000 - ₹ 18,00,000

As a Senior Marketing Executive, you will be responsible for leading influencer outreach and campaign management across various social media platforms.

Key Responsibilities
  • Strategic Campaign Development: Develop and execute influencer campaigns that align with marketing goals and key performance indicators (KPIs).
  • Content Partnership Management: Collaborate with influencers to create engaging and brand-aligned content that meets marketing objectives.
  • Campaign Performance Analysis: Track and analyze campaign performance metrics including reach, engagement, and return on investment (ROI).
  • Collaboration and Communication: Work closely with cross-functional teams including marketing, product, and creative teams to ensure alignment of influencer activities with marketing strategies.
Qualifications
  • Bachelor's degree in Marketing or a related field.
  • 1-3 years of experience in influencer marketing preferably in the beauty/wellness industry.
  • Strong understanding of social media platforms and influencer landscape.
  • Excellent communication, negotiation, and relationship management skills.
  • Proficient in using influencer marketing tools such as HypeAuditor Qoruz or similar platforms.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Passion for beauty skincare and wellness products.


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