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3 days ago
As a Senior Marketing Executive, you will be responsible for leading influencer outreach and campaign management across various social media platforms.
Key Responsibilities- Strategic Campaign Development: Develop and execute influencer campaigns that align with marketing goals and key performance indicators (KPIs).
- Content Partnership Management: Collaborate with influencers to create engaging and brand-aligned content that meets marketing objectives.
- Campaign Performance Analysis: Track and analyze campaign performance metrics including reach, engagement, and return on investment (ROI).
- Collaboration and Communication: Work closely with cross-functional teams including marketing, product, and creative teams to ensure alignment of influencer activities with marketing strategies.
- Bachelor's degree in Marketing or a related field.
- 1-3 years of experience in influencer marketing preferably in the beauty/wellness industry.
- Strong understanding of social media platforms and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools such as HypeAuditor Qoruz or similar platforms.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty skincare and wellness products.
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