Digital Marketing Process Engineer
6 days ago
Digital Marketing Process Engineer
">About Claro Energy:Claro Energy operates in regions of India with high power deficit, utilizing solar energy to develop mass irrigation solutions and generate power at the point of use. The company aims to enhance water productivity and food security through innovative irrigation technology and practices, ultimately improving economic development and living standards.
Role Overview:As a Digital Marketing Process Engineer, you will design, implement, and optimize automation processes to enhance marketing efficiency, improve lead management, and deliver seamless customer experiences. You will collaborate with cross-functional teams to align marketing technology with strategic goals while exploring innovative ways to utilize RPA in marketing.
Main Responsibilities:- Marketing Automation Strategy & Implementation:
- Develop and execute end-to-end marketing automation workflows for lead nurturing, email campaigns, and customer segmentation.
- Identify opportunities to implement RPA in marketing processes, such as data integration, campaign management, and performance tracking.
- Campaign Optimization & Analysis:
- Analyze campaign data to identify trends, optimize performance, and provide actionable insights for improvement.
- Ensure accurate reporting by automating data collection and integration across platforms.
- Process Improvement & Workflow Automation:
- Automate repetitive marketing tasks to improve team efficiency and scalability.
- Collaborate with internal teams to streamline cross-departmental workflows, ensuring a unified customer experience.
- Tool Management & Integration:
- Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, or similar tools).
- Integrate RPA tools with CRM, analytics platforms, and other marketing tools to ensure data accuracy and synchronization.
- Team Collaboration & Training:
- Train and guide marketing team members on leveraging automation tools and processes effectively.
- Collaborate with IT and data teams to ensure smooth implementation of automation projects.
The estimated annual salary for this role is ₹1,200,000 - ₹1,800,000 (₹100,000 - ₹150,000 per month) based on industry standards and location.
Requirements:To succeed in this role, you should have:
- A proven track record of implementing marketing automation and RPA solutions.
- Strong knowledge of marketing automation tools like HubSpot, Marketo, Pardot, or ActiveCampaign.
- Expertise in RPA tools such as UiPath, Blue Prism, or Automation Anywhere.
- Experience in automating and optimizing marketing workflows, including lead scoring, campaign execution, and data analysis.
- Strong analytical skills with the ability to interpret data and drive actionable insights.
- Familiarity with CRM platforms (e.g., Salesforce, Zoho CRM) and their integration with marketing tools.
- Understanding of digital marketing strategies, including email marketing, lead nurturing, and customer segmentation.
As a member of our team, you can expect:
- A dynamic and supportive work environment.
- Opportunities for growth and professional development.
- A comprehensive benefits package, including health insurance and retirement plans.
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