Senior Marketing Strategist for European Expansion
5 days ago
We are seeking a seasoned Marketing Strategist to drive our expansion efforts in the European market.
Ciklum is a custom product engineering company with a global presence, and we are looking for an experienced professional to lead our marketing initiatives in Europe. The successful candidate will be responsible for developing and executing strategies to promote our services and products in the UK, DACH, and Scandinavian regions.
About the Role:
The ideal candidate will have 3-5 years of experience in marketing, preferably in the IT sector, with a strong understanding of the European market. They should possess excellent communication and project management skills, as well as the ability to work effectively in a global team.
Responsibilities:
- Event Planning & Execution: Research, select, and contract industry events, trade shows, and conferences in the UK, DACH & SCA Regions, develop timelines, manage logistics, and oversee event execution from start to finish
- Marketing Material Development: Collaborate with internal subject matter experts and content team to create event-specific marketing materials, including presentations, content pieces, trade show banners, and booth displays
- Pre, During, & Post-Event Strategy Development: Work closely with the European Marketing Team Lead to design strategies and promotional tactics for each event phase to drive engagement and conversions
- Lead Generation & Nurturing: Generate high-quality leads from events, and partner with European Marketing Response Representatives to nurture Leads into Opportunities, providing the sales team with prospects that are sales ready
- Stakeholder Collaboration: Coordinate closely with the European Sales and global marketing teams, sharing insights and updates to ensure alignment and effectiveness
- Project Management: Manage all event-related tasks, timelines, and budgets, ensuring projects are completed on schedule and within budgetary constraints
- CRM/CMS Management: Use HubSpot for tracking, analyzing, and reporting on lead generation and campaign efforts, ensuring new leads are effectively uploaded, data is accurately enriched and all automations are effective across the CRM
What We Offer:
- Competitive Salary: ₹20,00,000 - ₹30,00,000 per annum, depending on experience
- Growth Opportunities: Be part of a big story created right now and contribute to Ciklum's growth in India
- Flexible Work Environment: Hybrid work mode at Chennai or Pune
- Global Impact: Work on large-scale projects that redefine industries with international and fast-growing clients
- Career Development: Regular training sessions, Udemy license, language courses, and certifications
- Recognition & Rewards: A welcoming environment where you can grow professionally and personally
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