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Astaguru Auction House Senior PR Strategist
1 month ago
As a Senior PR Strategist at Astaguru Auction House, you will be responsible for developing and implementing comprehensive PR strategies to enhance our brand image and reputation.
Key Responsibilities:
- Develop and Implement PR Strategies: Create and execute PR strategies to align with our overall marketing goals and objectives.
- Media Relations: Cultivate and maintain relationships with key journalists, editors, and influencers in the art and luxury sectors.
- Content Creation: Develop compelling press releases, articles, and other written materials to effectively communicate Astaguru's key messages.
- Event Coverage: Plan and execute successful PR for events, including exhibitions, and other relevant activities.
- Crisis Management: Develop and implement crisis communication plans to effectively handle any potential PR challenges.
- Brand Positioning: Work closely with senior management to define and refine Astaguru's brand positioning in the market.
Requirements:
- Proven experience in PR and communications
- Strong understanding of the art and luxury sectors
- Excellent writing and communication skills
- Ability to work independently and as part of a team
