
Digital Performance Marketer
1 week ago
Job Title: Marketing Growth Strategist
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About Us:
Raise Beauty is a beauty products brand building on years of expertise in beauty and personal care. We bring salon-quality products to the digital-first consumer combining innovation, performance, and a deep understanding of modern beauty needs.
Role Overview:
We're looking for a data-driven Marketing Growth Strategist to drive Raise Beauty's digital growth across Meta, Google, Amazon, Nykaa, and affiliate platforms. You will plan, execute, and optimize campaigns, analyze results, and scale revenue while improving ROI and customer acquisition.
- Campaign Strategy & Execution
You will plan and run campaigns across digital and marketplace platforms, manage budgets, and optimize for revenue, cost per acquisition (CPA), and return on ad spend (ROAS). You will conduct A/B tests on creatives, copies, audiences, and funnels.
- Analytics & Optimization
You will track performance metrics and generate actionable insights, implement retargeting and remarketing strategies, and optimize marketplace visibility and campaigns for better conversions.
- Collaboration & Content
You will coordinate with brand and design teams for high-performing creatives, recommend improvements to enhance campaign effectiveness and growth.
- Requirements
To succeed in this role, you will need 3-6 years of experience in performance marketing (D2C/e-commerce preferred) and hands-on experience with Meta Ads, Google Ads, and AMS. You will also need proficiency in analytics tools (Google Analytics, AppsFlyer, or similar).
- Preferred Qualities
As a self-starter with ownership and execution focus, you will be comfortable in a fast-paced, high-growth environment. You will be passionate about digital marketing trends and performance optimization.
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