
Social Media Professional
2 weeks ago
We are seeking an experienced Digital Media Coordinator to lead client-facing campaigns that deliver measurable business outcomes. This is a high-impact role, working at the intersection of creativity and performance in digital media.
Key Responsibilities:- Strategy & Campaign Leadership
- Develop platform-specific digital media strategies aligned with client brand objectives (Instagram, Facebook, YouTube, X, etc.).
- Drive data-backed campaign planning, integrating with performance marketing and influencer/UGC strategies.
- Ensure brand consistency across all digital touchpoints, reflecting our 360° approach.
- Content & Creative Supervision
- Plan and manage monthly content calendars in coordination with content writers, designers, and video editors.
- Provide creative direction to the team, ensuring alignment with campaign goals and brand guidelines.
- Leverage emerging formats (Reels, Shorts, Live Streams, Interactive Stories) to enhance engagement.
- Community & Client Engagement
- Monitor and respond to comments, DMs, and mentions to build strong online communities.
- Work with account managers to deliver timely updates and performance insights to clients.
- Manage online reputation, handling escalations and crisis responses where required.
- Performance & Analytics
- Track KPIs like reach, engagement, CTR, conversions, and ROI, linking social metrics to business outcomes.
- Use tools like Meta Business Suite, Google Analytics, Clarity, Matomo, and social listening tools to optimize campaigns.
- Deliver monthly and quarterly reports with actionable insights for client growth.
- Innovation & Trends
- Stay updated on platform algorithm changes, AI-based tools, and social commerce trends.
- Suggest and implement tech-led innovations like AI-powered creatives, WhatsApp automation, and interactive campaigns.
- 3–5 years of experience in digital media management at advertising/digital marketing agencies.
- Strong grasp of organic + paid social media integration.
- Proven track record in multi-brand portfolio management, preferably across real estate, retail, lifestyle, and D2C sectors.
- Excellent skills in copywriting, storytelling, and communication.
- Familiarity with scheduling & analytics platforms (Meta Business Suite, Hootsuite, Buffer, Sprout, etc.).
- Ability to lead cross-functional teams (designers, editors, content writers) to deliver end-to-end campaigns.
- A dynamic, growth-driven environment with freedom to experiment.
- The opportunity to work on high-impact clients across various sectors.
- Competitive compensation with opportunities to scale along with us.
Why this role? This is an exciting opportunity to join a forward-thinking agency, leveraging creativity and technology to drive business outcomes. If you're passionate about digital media and have a knack for strategy, we'd love to hear from you
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