Social Media Coordinator

2 days ago

Chennai, Tamil Nadu, India Otomatiks Full time
Job Description

Job Overview:

As a Social Media Coordinator at Otomatiks, you will play a vital role in managing and executing day-to-day social media activities for our clients. You will work closely with the creative and content teams to plan, create, schedule, and publish content across multiple platforms. Your focus will be on building strong online communities, increasing engagement, and supporting brand growth through strategic social media practices.

Key Responsibilities:

1. Social Media Calendar Management:

- Plan and maintain monthly content calendars for various client accounts.
- Coordinate with content writers and designers to ensure timely delivery and scheduling of posts.

2. Content Coordination:

- Work with the content team to ensure that captions, creatives, and videos align with the brands tone and objectives.
- Assist in basic content writing and proofreading when needed.

3. Platform Management & Posting:

- Schedule and publish posts on Instagram, Facebook, LinkedIn, Twitter, and other relevant platforms.
- Monitor platform activities and ensure consistency in tone and messaging.

4. Community Management:

- Monitor and respond to comments, messages, and mentions promptly and professionally.
- Identify engagement opportunities and contribute to building active online communities.

5. Collaboration with Creative Team:

- Coordinate with designers and video editors to align visuals with the content plan.
- Ensure that brand guidelines are followed across all social media assets.

6. Lead Generation Strategy:

- Track and report key metrics such as reach, engagement, and follower growth.
- Provide weekly/monthly updates on performance and suggest areas for improvement.

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