Business Development Specialist

3 days ago

Coimbatore, Tamil Nadu, India beBeeBrand Full time ₹ 9,00,000 - ₹ 12,00,000
Role OverviewThe primary focus of this position is to contribute to brand development efforts across various product lines under the Kapiva portfolio.Key responsibilities include:Project Management
  • Market Insight

Understand target audience, their triggers and barriers, competitive landscape, etc.

New Product Development (NPD)

Assist in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.

Communication Development

Manage all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.

Data Analysis

Drive measurement and learnings for various marketing initiatives.

Stakeholder Management

Collaborate with relevant POCs across the marketing team, cross-functional teams, and external partners/agencies/vendors.

Offline Market Understanding

Visit markets to track offline business health metrics like distribution, ECO/Unique ECO, primary and secondary revenue, visibility, and planogramming.

Additional Responsibilities

Support portfolio management, sales support, customer service, etc. to drive product/therapy success.

Required Skills and Qualifications
  • Bachelor's degree in Communication, Business Administration, or related field.
  • Experience in Offline channel handling.
  • 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce, or Digital Marketing.
  • Highly motivated and self-driven, enthusiastic team player.
  • Ability to manage multiple projects simultaneously.
  • Passionate about building a consumer brand.

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