Marketing Strategy and Delivery Lead
2 weeks ago
About GenY Medium:
GenY Medium is a leading digital marketing agency that delivers cutting-edge performance marketing solutions to enterprise brands and post-Series A startups. Our team of experts has gained significant success in securing digital mandates from several iconic national/MNC brands. Read more about our company here.
About the Job:
This senior role within the performance marketing vertical involves driving service delivery and growth for our clients engaged with us for performance marketing. You will oversee planning, execution, and monitoring of paid media campaigns for lead generation and e-commerce clients. Develop and execute strong digital media recommendations with supporting validation
- Develop and implement complex, KPI-driven media plans
- Set up, analyze, and optimize campaigns to maximize performance
- Collaborate with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
- Oversee the testing, QA, QC, and debugging of analytical/tagging code
- Partner with business partners to ensure all digital media is tagged and trackable so standard reports can be created and shared
- Train, mentor, and upskill the Paid Media team and manage career growth paths
- Deliver clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
- Take complete ownership of Media Plans and Projects to ensure timely and in-budget delivery
Requirements:
- Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
- 5+ years of experience within performance marketing
- Strong quantitative, analytical, and mathematical skills
- Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.
- Understanding of media concepts and terms, creative, and budget requirements
- Experience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of Excel
- Familiarity with implementing tech setup for: Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, AppsFlyer
- In-depth understanding of the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms
- The ability to configure profiles and views, including goals, filters, and other Google Analytics functionality
- Excellent communication skills and ability to present ideas, verbally and in writing
The estimated salary for this position is between $100,000 - $140,000 per year, depending on experience and qualifications.
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