Product Category Director

3 hours ago


Gurgaon, Haryana, India Nat Habit Full time

We are Nat Habit, a pioneering company in the Indian personal care industry. Our mission is to make natural living a habit by serving 100% natural self-care products.

About Us

Our story begins with a strong startup experience and funding from top-tier institutional investors. Today, we have over 28 lakh customers who trust us for their personal care needs.

Job Description

We are seeking a highly skilled Product Category Director to lead our entire beauty portfolio mix. The successful candidate will be responsible for product development, market entry, market share growth, channel mix & NPS for each category.

  • Lead the development of annual operating plans for the business, working closely with channel, brand & creative teams.
  • Develop and implement portfolio mix planning to meet brand growth goals and ambitions.
  • Optimize gross margins and marketing costs for every category.
  • Manage the innovation funnel, including new product development (NPD) and end-to-end product development in collaboration with R&D.
  • Develop all aspects of each category, including product, identity, architecture, positioning, price, and channel mix.
  • Drive category, competition, consumer, and customer/shopper research to gain actionable insights.
  • Build trial and customer retention strategies for each category.
  • Collaborate with brand and creative teams to build effective communication for each category.
Qualifications and Skills

We are looking for a candidate with a Bachelor's degree in Engineering, Science, Math, Economics, or Medicine, along with an MBA from a premier institute. The ideal candidate should have:

  • A minimum of 10-13 years of growth/sales/business experience.
  • Experience in consumer-facing B2C industries, with at least 5 years in consumer product-led brands.
  • A fair mix of experience in both digital-first businesses and legacy brand businesses.
  • Strong analytical skills, with data-driven decision-making abilities.
  • Clear fundamentals on reading and implementing research (qual and quant) insights on category development and shopper behavior.
  • A clear framework-led thinking approach.
  • A strong pulse of female consumer behavior and an understanding of consumer psychology.
Estimated Salary: ₹80 lakhs - ₹1 crore per annumWork Location: Udyog Vihar - Sector 18, Gurgaon
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