Product Category Director
3 hours ago
We are Nat Habit, a pioneering company in the Indian personal care industry. Our mission is to make natural living a habit by serving 100% natural self-care products.
About UsOur story begins with a strong startup experience and funding from top-tier institutional investors. Today, we have over 28 lakh customers who trust us for their personal care needs.
Job DescriptionWe are seeking a highly skilled Product Category Director to lead our entire beauty portfolio mix. The successful candidate will be responsible for product development, market entry, market share growth, channel mix & NPS for each category.
- Lead the development of annual operating plans for the business, working closely with channel, brand & creative teams.
- Develop and implement portfolio mix planning to meet brand growth goals and ambitions.
- Optimize gross margins and marketing costs for every category.
- Manage the innovation funnel, including new product development (NPD) and end-to-end product development in collaboration with R&D.
- Develop all aspects of each category, including product, identity, architecture, positioning, price, and channel mix.
- Drive category, competition, consumer, and customer/shopper research to gain actionable insights.
- Build trial and customer retention strategies for each category.
- Collaborate with brand and creative teams to build effective communication for each category.
We are looking for a candidate with a Bachelor's degree in Engineering, Science, Math, Economics, or Medicine, along with an MBA from a premier institute. The ideal candidate should have:
- A minimum of 10-13 years of growth/sales/business experience.
- Experience in consumer-facing B2C industries, with at least 5 years in consumer product-led brands.
- A fair mix of experience in both digital-first businesses and legacy brand businesses.
- Strong analytical skills, with data-driven decision-making abilities.
- Clear fundamentals on reading and implementing research (qual and quant) insights on category development and shopper behavior.
- A clear framework-led thinking approach.
- A strong pulse of female consumer behavior and an understanding of consumer psychology.
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