Digital Marketing Strategist

4 days ago


Mumbai, Maharashtra, India HDFC securities Full time

About HDFC Securities:

HDFC securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.

We are seeking a dynamic and experienced Digital Marketing Strategist to help us build out social media engagement and impressions. As a key member of our team, you will be responsible for developing and executing innovative social media strategies, and collaborating with internal and external partners to amplify our brand's online presence.

As a Digital Marketing Strategist at HDFC Securities, you will have the opportunity to work on a wide range of projects, from creating engaging content to analyzing campaign metrics. If you are passionate about digital marketing and have a strong understanding of social media platforms, we encourage you to apply.

About the Role:

  • Social Media Strategy: Develop and implement comprehensive social media strategies aligned with our overall marketing goals.
  • Content Creation: Oversee the creation and curation of high-quality, engaging content (text, images, and videos) tailored to our target audience and platform-specific best practices.
  • Community Management: Actively engage with our audience on social media platforms, responding to comments and messages promptly and professionally.
  • Platform Management: Manage and optimize our social media presence across Instagram, YouTube, and Twitter.
  • Analytics and Reporting: Track and analyze key metrics to measure the effectiveness of our social media campaigns and provide insights for continuous improvement.

About You:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of proven experience in social media marketing, preferably in the financial services industry.
  • Strong understanding of social media platforms, including Instagram, YouTube, and Twitter.
  • Excellent content creation and writing skills.
  • Proficiency in social media analytics tools.

Salary Information:

We offer a competitive salary of ₹900,000 per annum, based on your experience and qualifications.



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