Senior Sales Strategist

1 day ago

Kolkata, West Bengal, India beBeeTerritory Full time ₹ 75,00,000 - ₹ 1,08,50,000
Business Development Manager

We are seeking a highly skilled and experienced Business Development Manager to join our team. In this role, you will play a critical part in driving sales growth and enhancing brand presence across assigned markets.

About the Role:

  • This is an exciting opportunity for a motivated professional to drive business expansion and achieve desired sales objectives through effective sales strategies and execution.
  • You will be responsible for developing and implementing plans to enhance brand visibility, increase sales, and ensure financial and ethical objectives are met.

Key Responsibilities:

  1. Market Planning:
  • Develop monthly and quarterly business plans aligned with company objectives.
  • Identify opportunities for trade activation, demand generation, and fulfillment.
  • Monitor actual sales performance and make adjustments as needed to meet expectations.
  • Audit prescription data for Abbott and competitor brands.
  • Create and maintain accurate customer lists based on therapy/product requirements.
  • Identify new towns and appoint distributors/customers that align with our business philosophy.
Sales Generation & Development:
  • Achieve monthly, quarterly, half-yearly, and yearly sales targets by promoting products ethically to customers.
  • Conduct science-based discussions with healthcare professionals for product promotion in clinics and at retail outlets.
  • Organize educational sessions (CMEs) to support division strategy and customer needs.
  • Implement activations across trade and clinics to enhance brand visibility.
  • Plan and execute merchandising and sampling activities as per division strategy.
  • Facilitate successful new product launches in your territory by identifying and targeting customers.
  • Execute customer management plans to ensure all customers are covered and meet minimum Key Performance Indicators (KPIs).
Brand Management:
  • Ensure Abbott brand visibility is maintained on retailers' outlets as part of brand promotion strategy.
  • Attend retail meets and market blitzes to drive sales growth.

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