Marketing Analytics Strategist

3 days ago

Mysore, Karnataka, India beBeeAnalytics Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Strategic Marketing Analytics Leader

Drive business growth by leveraging advanced analytics to inform data-driven strategies and decision-making. Lead a team of analysts, collaborate with cross-functional teams and clients to design, implement, and optimize analytical solutions that solve complex business challenges.

Key Responsibilities:

  • Team Leadership & Development: Foster a culture of collaboration, innovation, and excellence by leading and mentoring a team of analysts, providing training and guidance on analytics best practices, tools, and methodologies, and ensuring alignment of team goals with organizational objectives.
  • Strategic Analytics Planning: Collaborate with stakeholders to understand business objectives and design data-driven solutions, translating complex business problems into actionable analytical frameworks.
  • Advanced Marketing Analytics & Modeling: Develop and oversee the implementation of predictive models, machine learning algorithms, and statistical analyses to solve business problems, championing advanced analytics use cases such as Market Mix Modeling (MMM), uplift modeling, incrementality studies, customer segmentation, lifetime value modeling, and real-time optimization.
  • Data Governance & Quality Assurance: Oversee data integrity, accuracy, and consistency across all analytics projects, establishing data governance policies and ensuring compliance with data security standards, streamlining ETL processes for efficient data management.
  • Client Engagement & Delivery: Act as a strategic advisor to clients, providing insights and recommendations based on advanced analytics, overseeing the creation of compelling data visualizations and dashboards tailored to client needs, managing client expectations and ensuring timely delivery of analytics projects.
  • Cross-Functional Collaboration: Work with marketing, product, and engineering teams to integrate analytics and AI solutions into decision-making processes and products, driving alignment between analytics initiatives and broader business strategies.
  • Innovation & Continuous Improvement: Stay abreast of emerging trends in analytics, data science, machine learning, and ad-tech to identify new opportunities, encouraging a culture of experimentation, leveraging cutting-edge tools and techniques.

Requirements and Skills:

  • 5+ years of professional experience in analytics, data science, or related roles.
  • At least 3 years' experience in the digital marketing industry is mandatory.
  • Experience in managing marketing analytics projects for international clients, specifically US and UK, is mandatory.
  • Proven track record of managing analytics teams and delivering high-impact projects.
  • Prior experience in conceptualizing and scaling AI/ML PoCs or data product initiatives is a plus.

Benefits:

  • Opportunity to work with a talented team of professionals.
  • Chance to drive business growth through data-driven strategies.
  • Professional development and growth opportunities.

Others:

  • Work in a fast-paced, agile environment.
  • Collaborate with cross-functional teams to achieve business objectives.

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