Digital Marketing Director for E-commerce Growth
4 days ago
About Kyari:
We're a pioneering home decor company disrupting the D2C market with innovative solutions.
Our journey began two years ago in Indore with a small team of 3 people. We launched game-changing self-watering planters that combined style and function seamlessly.
Our self-watering plants with planters were an instant hit, making plant parenting a breeze for our customers.
We've become known for delivering top-notch products that promise quick delivery of live plants, stunning design, premium quality, and easy plant care.
Our goal is to revolutionize the home decor industry by offering cutting-edge solutions that meet the evolving needs of our customers.
Join us as we shape the future of home decor:
To know more about our mission, visit our website at www.kyari.co
Key Responsibilities:- Develop comprehensive SEO strategies to drive organic traffic, improve rankings, and boost conversions.
- Create long-term plans for on-page, off-page, and technical SEO tailored to D2C business goals.
- Stay updated with the latest SEO trends, algorithms, and best practices to maintain a competitive edge.
Team Leadership and Collaboration:
- Lead, mentor, and manage the SEO team to achieve performance goals.
- Collaborate with content creators, designers, developers, and marketing teams to align SEO efforts with broader marketing campaigns.
- Provide training and knowledge-sharing sessions for the team and other stakeholders.
Content and Keyword Optimization:
- Conduct keyword research to identify opportunities for content and product optimization.
- Work closely with the content team to produce SEO-friendly articles, blogs, and product descriptions.
- Oversee the optimization of existing website content to align with SEO goals.
Technical SEO Management:
- Conduct regular audits to identify and fix technical SEO issues (e.g., site speed, crawl errors, mobile usability).
- Collaborate with developers to implement structured data, schema markup, and other technical enhancements.
- Ensure the website is optimized for search engine crawling and indexing.
Link Building and Off-Page SEO:
- Design and execute link-building strategies to strengthen the domain authority.
- Monitor and manage backlinks, ensuring quality and relevance.
- Foster partnerships and outreach efforts for guest posting and other off-page activities.
Analytics and Reporting:
- Track, analyze, and report on SEO performance metrics using tools like Google Analytics, Search Console, and others.
- Generate actionable insights to refine strategies and improve ROI.
- Set and monitor KPIs for organic growth, including traffic, rankings, and conversions.
Requirements:
- Bachelor's degree in Marketing, Business, IT, or a related field.
- 5+ years of experience in SEO, with at least 2 years as a team lead. D2C or e-commerce experience is a strong plus.
- Proven expertise in on-page, off-page, and technical SEO strategies.
- Proficient in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and others.
- Strong knowledge of Google Analytics, Search Console, and other reporting tools.
- Solid understanding of HTML, CSS, JavaScript, and website architecture as it relates to SEO.
- Excellent analytical, organizational, and project management skills.
- Strong communication and leadership abilities.
Estimated Salary: $120,000 - $150,000 per year
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