Digital Marketing Director for E-commerce Growth

4 days ago


Indore, Madhya Pradesh, India Kyari Full time

About Kyari:

We're a pioneering home decor company disrupting the D2C market with innovative solutions.

Our journey began two years ago in Indore with a small team of 3 people. We launched game-changing self-watering planters that combined style and function seamlessly.

Our self-watering plants with planters were an instant hit, making plant parenting a breeze for our customers.

We've become known for delivering top-notch products that promise quick delivery of live plants, stunning design, premium quality, and easy plant care.

Our goal is to revolutionize the home decor industry by offering cutting-edge solutions that meet the evolving needs of our customers.

Join us as we shape the future of home decor:

To know more about our mission, visit our website at www.kyari.co

Key Responsibilities:
  • Develop comprehensive SEO strategies to drive organic traffic, improve rankings, and boost conversions.
  • Create long-term plans for on-page, off-page, and technical SEO tailored to D2C business goals.
  • Stay updated with the latest SEO trends, algorithms, and best practices to maintain a competitive edge.

Team Leadership and Collaboration:

  • Lead, mentor, and manage the SEO team to achieve performance goals.
  • Collaborate with content creators, designers, developers, and marketing teams to align SEO efforts with broader marketing campaigns.
  • Provide training and knowledge-sharing sessions for the team and other stakeholders.

Content and Keyword Optimization:

  • Conduct keyword research to identify opportunities for content and product optimization.
  • Work closely with the content team to produce SEO-friendly articles, blogs, and product descriptions.
  • Oversee the optimization of existing website content to align with SEO goals.

Technical SEO Management:

  • Conduct regular audits to identify and fix technical SEO issues (e.g., site speed, crawl errors, mobile usability).
  • Collaborate with developers to implement structured data, schema markup, and other technical enhancements.
  • Ensure the website is optimized for search engine crawling and indexing.

Link Building and Off-Page SEO:

  • Design and execute link-building strategies to strengthen the domain authority.
  • Monitor and manage backlinks, ensuring quality and relevance.
  • Foster partnerships and outreach efforts for guest posting and other off-page activities.

Analytics and Reporting:

  • Track, analyze, and report on SEO performance metrics using tools like Google Analytics, Search Console, and others.
  • Generate actionable insights to refine strategies and improve ROI.
  • Set and monitor KPIs for organic growth, including traffic, rankings, and conversions.

Requirements:

  • Bachelor's degree in Marketing, Business, IT, or a related field.
  • 5+ years of experience in SEO, with at least 2 years as a team lead. D2C or e-commerce experience is a strong plus.
  • Proven expertise in on-page, off-page, and technical SEO strategies.
  • Proficient in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and others.
  • Strong knowledge of Google Analytics, Search Console, and other reporting tools.
  • Solid understanding of HTML, CSS, JavaScript, and website architecture as it relates to SEO.
  • Excellent analytical, organizational, and project management skills.
  • Strong communication and leadership abilities.

Estimated Salary: $120,000 - $150,000 per year



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