Digital Marketing Strategist

1 day ago

Varanasi, Uttar Pradesh, India beBeeDigital Full time ₹ 7,50,000 - ₹ 15,00,000
Job Opportunity

We are seeking a skilled Performance Marketing Executive to join our dynamic team. As a key member of our marketing department, you will be responsible for developing and executing end-to-end performance marketing strategies that drive measurable growth for our clients.

This role is ideal for a motivated individual with 1-3 years of experience in performance marketing or digital marketing, preferably at a digital marketing agency. You should have hands-on experience with key digital advertising platforms, including Google Ads, Meta Ads (Facebook/Instagram), SEO, Google Analytics and e-commerce platforms like Shopify, WooCommerce.

Key Responsibilities Include:

  • Developing and executing performance marketing strategies that align with client goals and drive measurable growth.
  • Planning, launching, and optimizing paid marketing campaigns across Google Ads, Bing Ads, and key social platforms.
  • Leveraging tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
  • Managing digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency.
  • Continuously A/B testing creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
  • Staying updated with digital marketing technologies, tools, and platforms, and assessing their potential for enhancing campaign performance.

To succeed in this role, you should possess excellent communication and collaboration skills, with the ability to work cross-functionally with content, creative, strategy, and client servicing teams.

Requirements

A minimum of 1-3 years of experience in performance marketing or digital marketing, preferably at a digital marketing agency.

Hands-on experience with key digital advertising platforms, including Google Ads, Meta Ads (Facebook/Instagram), SEO, Google Analytics, and e-commerce platforms like Shopify, WooCommerce.

Excellent communication and collaboration skills, with the ability to work cross-functionally with content, creative, strategy, and client servicing teams.

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