
Senior Consumer Insights Strategist
2 days ago
As a seasoned Consumer Insights professional, you will be responsible for leading our insights function and driving strategic decision-making across the organization.
We are seeking a dynamic and customer-centric leader to shape our strategies, strengthen brand positioning, and uncover new market opportunities.
- Key Responsibilities:
- Develop and execute qualitative and quantitative studies to inform product and service design and inspire impactful brand communication.
- Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
- Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
- Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapse across touch points.
Requirements
- 6-8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
- Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems.
- Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
- Excellent storytelling and synthesis skills to influence senior leadership.
Candidate Profile
MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology, or related fields.
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