Data Management Specialist
1 week ago
Job Description:
Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. Our mission is to make access to affordable healthcare a reality for all.
We are seeking a skilled Data Management & CRM Specialist to play a pivotal role in activating/developing our cold database through strategic marketing nurture campaigns.
Responsibilities:
- Cleanse, enrich, and segment cold database to identify high-potential leads.
- Develop and maintain data quality standards and processes.
- Configure and optimize CRM system (e.g., LeadSquared, HubSpot) to support marketing automation and lead nurturing.
- Create and manage custom objects, fields, and workflows to track lead progression.
- Implement Reporting based data-driven segmentation and scoring models to prioritize leads.
- Develop and execute targeted marketing nurture campaigns to engage cold leads.
- Track and analyze campaign performance metrics to optimize strategies.
Qualifications:
- Bachelor's degree in Marketing, Business, Computer Science, or related field.
- Proven experience of 5 to 8 years in data management, CRM systems, and marketing automation.
- Strong understanding of marketing principles, including lead generation, nurturing, and conversion.
Salary Range: $80,000 - $120,000 per annum.
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