Data Management Specialist

1 week ago


Bengaluru, Karnataka, India Onsurity Full time

Job Description:

Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. Our mission is to make access to affordable healthcare a reality for all.

We are seeking a skilled Data Management & CRM Specialist to play a pivotal role in activating/developing our cold database through strategic marketing nurture campaigns.

Responsibilities:

  • Cleanse, enrich, and segment cold database to identify high-potential leads.
  • Develop and maintain data quality standards and processes.
  • Configure and optimize CRM system (e.g., LeadSquared, HubSpot) to support marketing automation and lead nurturing.
  • Create and manage custom objects, fields, and workflows to track lead progression.
  • Implement Reporting based data-driven segmentation and scoring models to prioritize leads.
  • Develop and execute targeted marketing nurture campaigns to engage cold leads.
  • Track and analyze campaign performance metrics to optimize strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • Proven experience of 5 to 8 years in data management, CRM systems, and marketing automation.
  • Strong understanding of marketing principles, including lead generation, nurturing, and conversion.

Salary Range: $80,000 - $120,000 per annum.



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