Senior Marketing Operations Specialist

2 weeks ago

Mangalore, Karnataka, India beBeeExecutive Full time ₹ 10,00,000 - ₹ 16,00,000

Job Role Overview

We seek a results-driven professional to manage brand and marketing operational aspects, focusing on exhibitions, social media coordination, budget management, brand merchandise, sales collateral, and vendor management.

Key Responsibilities:

  • Exhibitions & Trade Shows
    • Manage administrative and logistical deadlines for exhibitions and marketing events.
    • Coordinate with cross-functional teams to gather product, branding, and technical information.
    • Ensure timely delivery of collateral materials, booth displays, and samples to event locations.
    • Collate all leads and visitor data captured during events and ensure accurate and timely upload to CRM systems, in coordination with the sales and customer relationship teams.
  • Social Media Coordination
    • Act as liaison between our organization and external social media agencies.
    • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.
    • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
  • Marketing Budget & Finance
    • Track all marketing expenses and ensure adherence to allocated financial plans.
    • Collaborate with finance teams for processing invoices, vendor payments, and reconciliations.
    • Maintain updated records and reports on campaign spends and cost effectiveness.
  • Sales Collateral Management
    • Drive creation, review, and distribution of brochures, presentations, and product sheets.
    • Coordinate with design agencies, internal teams, and printers for timely execution.
    • Maintain a repository of up-to-date marketing assets for the sales team.
  • Vendor Management
    • Identify and evaluate vendors in key markets for printing, branding, gifting, and events.
    • Negotiate terms and ensure quality and timeliness of deliverables.
    • Maintain a database of approved vendors with rate cards and service histories.
  • Brand Identity Implementation
    • Ensure consistent implementation of brand identity across all touchpoints and materials.
    • Review physical and digital branding at office premises, packaging, events, and collateral materials.
    • Work with marketing leadership to audit and improve brand consistency.
  • Merchandise & Gifting
    • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
    • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.
  • Lead Monitoring & Coordination
    • Monitor and track incoming inquiries generated through social media, website, and digital campaigns.
    • Maintain accurate records of inquiries and coordinate timely follow-up with the relevant sales teams.

Qualifications & Skills:

Bachelor's degree in Marketing, Business Administration, or related field. MBA is desirable.

2-4 years of experience in marketing operations, branding, or coordination.

Industry background – preferably FMCG or marketing/creative agency background with experience in managing below-the-line activities.

Strong project management and multitasking skills.

Excellent written and verbal communication skills.

Sharp eye for detail and good design sensibility to ensure brand consistency across collateral materials.

Experience in working with agencies, vendors, and internal stakeholders.

Highly organized, proactive, and driven to deliver results under tight timelines.

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