Brand Manager
2 weeks ago
Brand Manager - Content
Job Location:Mumbai
About The House of Abhinandan Lodha:We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We're breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come.
About the Role:- Lead socials & content management end to end - manage the voice of the organisation on socials and for a budding publishing community that is moulding education about the ever-appreciating Land of India
- Reporting To: Head - Brand Marketing
- Create / Curate / Manage content being published on social platforms - Youtube & Instagram
- Develop Content strategy towards consumer education on the category primarily through video and printed formats
- Identify Target audiences to tailor content made for them.
- Community Management - Foster meaningful interactions with audience
- Deploy social media tools & SEO for organic growth of platforms
- Plan / Deploy / Manage the budgets for paid growth
- Use Analytics tools to track performance, measure success based on key metrics
- Bachelor's/Master's degree in marketing / communications or related
- 3-5 years' Experience in Digital marketing, social media marketing
- High on initiative and consumer first thinking.
- Excellent verbal & written communication for crafting compelling messaging, creative content
- Knowledge of financial investments or real estate is a plus.
- Preference for candidates who have managed YT & Insta channels
- Strong communication, negotiation and influencing skills with senior C suite stakeholders
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