Digital Marketing Strategist

2 days ago


Hyderabad, Telangana, India Strobes Security, Inc. Full time

We are seeking a seasoned SEO and Paid Search Specialist to join our team at Strobes Security, Inc.

About the Role

The ideal candidate will have 4+ years of experience in SEO and Paid Search, with a proven track record of managing successful campaigns and strategies.

Salary

The estimated salary for this position is around $90,000-$110,000 per year, depending on location and experience.

Job Description

This hybrid role requires a deep understanding of both organic and paid search disciplines, data analysis, and cross-channel digital marketing. Key responsibilities include:

  • Developing and implementing a unified strategy for SEO and Paid Search to align with overall business goals
  • Leading all SEO initiatives including keyword research, on-page optimization, content strategy, technical SEO, and link-building
  • Designing, executing, and optimizing PPC campaigns on platforms like Google Ads, Bing Ads, and social media channels
  • Maintaining up-to-date knowledge of the latest trends, algorithm updates, and industry developments in both organic and paid search
Required Skills and Qualifications

To be successful in this role, you should have:

  • In-depth knowledge of on-page, off-page, and technical SEO principles
  • A strong grasp of PPC strategies, including Google Ads, LinkedIn Ads, and Bing Ads
  • Proficiency in using SEO and PPC tools such as Google Analytics, Search Console, Google Ads, SEMrush, Ahrefs, Screaming Frog, and others
  • Experience managing substantial PPC budgets, optimizing spend for maximum ROI
  • Excellent analytical skills and the ability to convey complex concepts to non-technical stakeholders

Certifications in Google Ads, Google Analytics, or other related fields are a plus.

Benefits

We offer a competitive salary, comprehensive benefits package, and opportunities for growth and professional development.



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