Digital Marketing Strategist

15 hours ago


Hyderabad, Telangana, India IMarks Full time

Job Title:

Digital Marketing Strategist

We are seeking an experienced Digital Marketing Strategist to join our team at IMarks. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing strategies that drive business growth and revenue.

About the Role:

  • Develop and execute comprehensive digital marketing plans that align with our business objectives.
  • Conduct market research and analysis to stay up-to-date on the latest industry trends and best practices.
  • Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and effective execution of marketing campaigns.
  • Manage and optimize paid advertising campaigns across multiple channels, including search engine marketing (SEM), social media marketing (SMM), and display advertising.
  • Monitor and analyze campaign performance using data and metrics, making data-driven decisions to improve campaign effectiveness.
  • Stay up-to-date with the latest Google Analytics tools and techniques to measure and report on website traffic and user behavior.
  • Utilize SEO principles to improve website visibility and ranking on search engines.
  • Design and implement email marketing campaigns to engage with customers and promote products or services.
  • Assist in the development of content marketing strategies, including blog posts, social media posts, and other forms of content.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 3 years of experience in digital marketing, preferably in a strategic role.
  • Proven track record of success in developing and executing digital marketing strategies that drive business results.
  • Strong understanding of digital marketing channels, including SEM, SMM, email marketing, and content marketing.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and make recommendations.
  • Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.

Salary Range:

The estimated salary for this role is $60,000 - $80,000 per year, depending on experience and qualifications.



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