Digital Marketing Strategist
3 weeks ago
Job Title: Digital Marketing Strategist
We are seeking a highly skilled Digital Marketing Strategist to join our team at Quadrant Technologies. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and revenue.
Key Responsibilities:
- Develop and implement digital marketing strategies to attract potential customers and generate qualified leads.
- Conduct thorough market research to identify target audience, industry trends, and competitive landscape.
- Plan and execute integrated digital marketing campaigns across multiple channels, including SEO, SEM, email marketing, social media, content marketing, and display advertising.
- Perform keyword research to identify relevant industry-specific keywords and optimize website content accordingly.
- Monitor and analyze website performance using SEO tools and make data-driven recommendations for continuous improvement.
Requirements:
- Bachelor's/Master's degree in marketing, business, or a related field.
- Proven experience (5+ years) as an SEO/Digital Marketing Expert in a B2B setting, preferably within the IT service industry.
- In-depth knowledge of digital marketing strategies, including SEO, SEM, content marketing, social media marketing, and lead generation.
- Strong understanding of B2B marketing principles and buyer personas in the IT service industry.
- Proficiency in using SEO tools (e.g. Google Analytics, SEMrush, Moz) and marketing automation platforms.
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