Software Product Marketing Strategist

4 days ago

Hyderabad, Telangana, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Senior Marketing Executive

We are seeking a highly skilled Senior Marketing Executive to lead the development and implementation of marketing strategies that drive growth and visibility for our software products.

  • This role is responsible for driving awareness, engagement, and sales of our software products through effective marketing communications, including digital and offline campaigns.

The ideal candidate will have a strong understanding of software product marketing, with expertise in product positioning and brand recognition. They will be able to develop and execute successful software product marketing campaigns, leveraging digital marketing channels such as SEO, SEM, email marketing, and content marketing.

Key Responsibilities:

  • Develop and implement marketing strategies to drive awareness, engagement, and sales of our software products.
  • Design and execute lead generation campaigns across digital and offline channels.
  • Craft compelling product messaging highlights the key benefits and differentiators of the software.
  • Lead the planning and execution of go-to-market strategies for product updates.
  • Oversee the development of high-quality content, including blog articles, e-books, video content, and customer success stories.
  • Conduct market research to identify trends, customer pain points, and competitor activities.
  • Analyze the performance of marketing campaigns and track KPIs to determine ROI and optimize marketing efforts.

Qualifications:

  • Bachelor's degree in Computer Science or related field with an MBA in Marketing, Business, Communications.
  • 10+ years of experience in software product marketing, with a focus on product positioning and brand recognition.
  • Proven track record in developing and executing successful software product marketing campaigns.
  • Strong understanding of digital marketing channels, including Search Engine Optimization (SEO), Search Engine Management (SEM), email marketing, and content marketing.

About Us:

We are a technology company providing IoT-powered connectivity for real-time vehicle tracking and diagnostics. We are committed to delivering innovative solutions that meet the evolving needs of our customers.

Why Work With Us?

We offer a dynamic work environment, competitive compensation package, and opportunities for professional growth and development.

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